branding
We build unique and engaging brand architectures that are authentic, memorable, & deeply attuned to their audiences
We build unique and engaging brand architectures that are authentic, memorable, & deeply attuned to their audiences
Consumers today are overwhelmed with ads, more weary of marketing, and more cynical of brands than ever before. Yet the very same people have uplifted a lot of brands into overnight achievement. While the audience nowadays is picky, it is still attracted towards brands that have an authentic image. But creating a genuine brand identity that aligns with your business goals is a formidable task.
Here at 61 Design Street, we know what it takes for brands to stand out and be victorious. With an eye for unique designs and an enthusiasm for storytelling, we help brands leave a long lasting impact on its audience through our art direction, engaging content, and a bit of soul-searching too.
A brand audit will give you a transparent image of how your business is doing and how your target audience is reacting to it. Once we have a clear image of that,we’ll understand its strengths and weaknesses and align your brand strategy to your consumers' needs and preferences as well as come up with appropriate communications.
Thereafter, we undertake audience research, segmentation, competitor analysis, and reach out to prospective target markets to map out your brand's orientation framework. This research is then converted into actionable marketing and communication plans, that clearly expresses the overall brand ideation and integrating it with marketing campaigns and other collaterals.
Creating or reinventing your brand is just the beginning. To realise its full calibre, your new brand must be interwoven into all of your marketing campaigns. From a new logo and fresh look and feel, we can help revive your brand and make it ready for the new competitive market.
We will craft you a fresh brand positioning statement which will describe what your brand does, who you are targeting, and other key highlights in one or two sentences. It will serve as a brand compass that every creative asset will be measured against including your products, visual identity, graphic design, communications, packaging and brand personality.
Akal Tech Infralogis Pvt. Ltd. is a professionally managed real estate company. The proposed land parcel is meticulously planned to cater to all the basic needs of micro, small, and large industries in a very efficient manner. It offers plots for warehousing and logistics, commercial showrooms, booths and bay shops.
Laying strong foundations of success for an upcoming real estate brand.
view case study
Deciding a brand name is a hard yet critical choice. Usually, it's the first thing that comes in contact with the audience, thereby making it the first impression of your brand. An ideal name will set your business apart from your competitors and communicate clearly what you do.
The next crucial step in the branding process is coming up with your brand’s tagline which should display a crystal-clear image of the business whilst simultaneously communicating your USP. Your new brand name will be seamlessly integrated across all of your touchpoints, from stationery, signage and brochures through all digital environments & channels.
Brand refresh campaigns can revive your brand while retaining the elements it's known for. One can keep or update visual elements. We will create a new modern, vibrant look and feel whilst still retaining a visual connection with its old image. Many brands are in dire need of a makeover and we are eager to help you refresh your brand.
The redevelopment of a complete brand architecture lays the foundation for brand growth and evolution. To provide an impeccable strategic platform, the brand architecture must be built around an informed assessment of the market, key competitors, future product potential, key stakeholders and prospective target audience.
Brand collaterals – from product packaging and print to business cards, carry bags, masks and t-shirts – is about getting your brand discovered and distinguished which helps strengthen the bond between the company and client. Putting truly memorable collateral in the hands of your customers requires attractive designs which are worth showing off to begin with.
As a full-service branding and digital marketing agency, 61 Design Street knows there’s a lot more to creating powerful brand collateral than merely attaching a logo on a product. Our designers add to your marketing toolset with creative, out-of-the-box designs, applied to the right products in the right manner.
- Elon Musk
Check out our catalogue of results achieved, problem resolved, and clients satisfied.
